In the real estate industry, a website is no longer just a business card. Today, a real estate website is a key tool for attracting clients, automating workflows for agencies and developers, and increasing business efficiency. Its value grows even more when integrated with a CRM system, providing full control over properties, agents, leads, and tenants.

What is the Real Estate CRM Module?

• Dashboard — key metrics, agent activity, new leads, property statuses.
• Owners and Client Database — full interaction history and contact information.
• Office and Branch Management — control regional offices and assign tasks.
• Agent and Broker Monitoring — KPIs, productivity, results tracking.
• Property Catalog — filters, photos, statuses, documents, and notes.
• Flexible Access Permissions — manage who can view or edit data.
• Lead Management — automatically captures all purchase or rental requests from the website.
• Tenant Management — contracts, payments, change history, reminders.
• Automated Reports — agents, properties, leads, and revenue analytics.
• Business Process Customization — stages, templates, additional fields, access levels.

Example: Real Estate Website Integration with CRM

• automatic collection and processing of website leads;
• a unified database of properties and clients;
• KPI tracking and analytics for agents in real-time;
• efficient management of rental contracts and tenants;
• faster sales cycles and increased operational efficiency.

Benefits of Integrating a Real Estate Website with CRM

1. Ready-to-use solution — no need to develop a CRM from scratch.
2. Unified system — website and CRM integration centralizes all data.
3. Transparency and analytics — monitor business through dashboards and reports.
4. Process automation — saves time and resources on routine tasks.
5. Scalability — the module grows with your business and adapts to new processes.